Teaching

Areas of Teaching Expertise

  • Research Methods
  • Event Management
  • Digital Marketing
  • Big Data Analytics in Marketing
  • Social Media Marketing

Innovation and Scholarship of Learning and Teaching

Cheng, M., Li, M., & Zhu, J. (2024). Sweet Success: Janebee Honey and Building a Buzz on Social Media. SAGE Publications: SAGE Business Cases Originals.

Cheng, M., & Wen, L., (2024). Beyond Borders: Ethical Dilemmas in Influencer Marketing Across Asia Pacific. Nikki BizRuptors Business Cases.

Cheng, M., Tan, J. & Zhan, L., (2024). Managing Social Media Crises – A Case Study of Singapore Airlines. Nikki BizRuptors Business Cases.

Awards

Teaching experiences

Big data analytics in Marketing

Managing Social Media Platforms

Digital and Interactive Marketing

Text-mining

Social Media Marketing