Welcome to my personal website. My name is Mingming Cheng and I am currently a lecturer in the Department of Tourism at the University of Otago, New Zealand.

I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, social media and inter-disciplinary research.

I have a particular interest in data science (big data) and digital economy.

In 2017, I received Otago Business School Best Emerging Researcher Award for my outstanding research achievements.

Thus far, I have attracted more than US$ 250,000 research funding (Research Projects)

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PhD supervision opportunities

Education qualification

Ph.D in Management                      2017
Bachelor of Science with honours  2012 

Exchange Program     2009                  

University of New Brunswick, Canada

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