Welcome to my personal website. My name is Mingming Cheng and I am currently a senior lecturer in digital marketing at the School of Marketing, Curtin University, Australia. I was a lecturer (assistant professor) in the Department of Tourism at the University of Otago, New Zealand.
I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, digital marketing and inter-disciplinary research.
I have a particular interest in data science (big data) and digital economy.
I am an award-winning researcher and educator. I have won prestigious CAUTHE Fellows Award recognising an academic from Australia or New Zealand who is seen to have made the greatest contribution to Australasian tourism, hospitality and/or event research. Other awards include Otago Business School Best Emerging Researcher Award, Curtin Faculty of Business and Law New Researcher of The Year Award, Curtin School of Marketing Article of The Year Award among others for my outstanding research achievements. I have also won Best Reviewer Award for the Journal of Hospitality and Tourism Management in recognition of the significant contributions to the journal review process.
I am also on the editorial board of Tourism Analysis (ABDC ranking: A), Annals of Tourism Research Empirical Insights (Sister Journal of Annals of Tourism Research) and Journal of Hospitality and Tourism Management (SSCI, ABDC ranking: A). I am also on the external grant review panel for Poland National Science Center (equivalent to Australia Research Council).
I am also a regular contributor to the mainstream media including ABC News, Sydney Morning Herald, Perth News, SBS News (Mandarin), The Conversation, NZ Stuff News, NZ Radio and South China Morning Post on my research areas
Thus far, I have attracted more than US$ 280,000 research funding (Research Projects)
University of Technology Sydney, Australia. Doctor of Philosophy. 2017
Macao Institute for Tourism Studies. Bachelor of Science with honours. 2012
University of New Brunswick, Canada. Exchange Program. 2009