Welcome to my personal website. My name is Mingming Cheng and I am currently a lecturer (assistant professor) in the Department of Tourism at the University of Otago, New Zealand. I will be joining the School of Marketing, Curtin University, Australia as a senior lecturer in early 2019.

I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, social media and inter-disciplinary research.

I have a particular interest in data science (big data) and digital economy.

In 2017, I received Otago Business School Best Emerging Researcher Award for my outstanding research achievements. I am also on the editorial board of Tourism Analysis (ABDC 2013 ranking: A)

Thus far, I have attracted more than US$ 280,000 research funding (Research Projects)

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Education qualification

Ph.D in Management                      2017
Postgraduate Certificate in Higher Education  2018
University of Otago, New Zealand

Bachelor of Science with honours  2012 

Exchange Program     2009                  

University of New Brunswick, Canada

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