I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, social media and inter-disciplinary research.
I have a particular interest in data science (big data) and digital economy.
In 2017, I received Otago Business School Best Emerging Researcher Award for my outstanding research achievements.
Thus far, I have attracted more than US$ 250,000 research funding (Research Projects)
University of New Brunswick, Canada