Welcome to my personal website. My name is Mingming Cheng and I will be joining the School of Marketing, Curtin University, Australia as a senior lecturer in digital marketing (starting in Feb, 2019). I was a lecturer (assistant professor) in the Department of Tourism at the University of Otago, New Zealand.
I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, social media and inter-disciplinary research.
I have a particular interest in data science (big data) and digital economy.
In 2017, I received Otago Business School Best Emerging Researcher Award for my outstanding research achievements. I am also on the editorial board of Tourism Analysis (ABDC 2013 ranking: A)
Thus far, I have attracted more than US$ 280,000 research funding (Research Projects)
University of New Brunswick, Canada