About

Welcome to my personal website. My name is Mingming Cheng and I am currently a senior lecturer in digital marketing at the School of MarketingCurtin University, Australia. I was a lecturer (assistant professor) in the Department of Tourism at the University of Otago, New Zealand.

I am passionate about research. My core research interests and expertise deal with Chinese generation Y, outbound Chinese tourists, tourism marketing, sharing economy, digital marketing and inter-disciplinary research.

I have a particular interest in data science (big data) and digital economy.

In 2017, I received Otago Business School Best Emerging Researcher Award for my outstanding research achievements. I am also on the editorial board of Tourism Analysis (ABDC ranking: A) and Journal of Hospitality and Tourism Management (ABDC ranking: B). In 2018, I received Best Reviewer Award for the Journal of Hospitality and Tourism Management in recognition of the significant contributions to the journal review process. I am also on the external grant review panel for Poland National Science Center (equivalent to Australia Research Council).

PhD supervision opportunities

I am interested in supervising students in the following areas: sharing economy, Chinese outbound tourists, and digital marketing (e.g. social media marketing). 

Thus far, I have attracted more than US$ 280,000 research funding (Research Projects)

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Education qualification

Ph.D in Management                      2017
Postgraduate Certificate in Higher Education  2019
University of Otago, New Zealand

Bachelor of Science with honours  2012 

Exchange Program     2009                  

University of New Brunswick, Canada

 
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